Maryland Tourism Continues Steady, Strong Growth
Maryland’s domestic travel numbers grew 5.8 percent in 2014 as the state welcomed 38.2 million visitors according to the latest national survey. The survey, conducted by leading tourism industry research firm D.K. Shifflet and Associates, shows growth in leisure travel, day trips and overnights.
“Maryland’s increase in overnight visitors is a true success measurement of OTD’s strategic regional promotional efforts,” said Bill Pencek, acting assistant secretary, Maryland Division of Tourism, Film and the Arts. “We look forward to building on our strengths through continued partnerships with county destination marketing organizations and the private sector.”
This strong growth continues a trend that has seen Maryland welcome 11 million more visitors in 2014 than in 2007, a growth of 40.5 percent, which outpaces the performance of all other mid-Atlantic states and is well above the national growth of 25.7 percent.
“Our state’s tourism industry is a powerful economic engine,” said Mike Gill, secretary, Maryland Department of Business and Economic Development. “Tourism is a major generator of jobs, employing more than 138,500 Marylanders. The impact of visitors proves that our investments in visitor experiences and tourism marketing provide valuable returns to tourism communities across the state from Oakland to Ocean City.”