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TFA Names Marriner Marketing as Maryland’s New Travel Marketing Agency

Mariner Marketing

After soliciting proposals from 21 prospective vendors, the Maryland Office of Tourism Development selected Marriner Marketing Communications of Columbia, with approval from the Maryland Board of Public Works. As the state’s official travel marketing agency, the Maryland Office of Tourism Development will collaborate with Marriner to implement a new marketing communications strategy, including a new advertising campaign, which will highlight the state’s attractions, accommodations and services.After soliciting proposals from 21 prospective vendors, the Maryland Office of Tourism Development selected Marriner Marketing Communications of Columbia, with approval from the Maryland Board of Public Works. As the state’s official travel marketing agency, the Maryland Office of Tourism Development will collaborate with Marriner to implement a new marketing communications strategy, including a new advertising campaign, which will highlight the state’s attractions, accommodations and services.

The agency’s five-year contract runs through May 2022, and focuses on two functional areas—marketing and advertising creative services, as well as media placement services. Marriner will work to raise awareness about the value of visiting Maryland, and engage directly with travelers to get involved in their trip-planning process and ensure they have a positive experience. “Marriner’s strategic approach outlined a clear road map for how to generate more customers, jobs and revenue in Maryland,” said Liz Fitzsimmons, Managing Director of the Division of Tourism, Film and the Arts within the Maryland Department of Commerce.

Pictured: OTD staff meet with members of the Marriner Marketing Communications team to plan the strategy for a new advertising campaign.