Skip to Main Content

The February Tourism Monitor is Here

Findings from the latest Tourism Monitor show an increase of 7.5 percent in tourism sales tax revenues during the first eight months of Fiscal Year 2015, outperforming the growth in overall collections by nearly two percentage points. All of OTD’s consumer outreach is also up significantly from Fiscal Year 2014: unique web visitors are up 88 percent; requests for travel kits grew 37 percent; and communications activities have generated $7.9 million in advertising value, an increase of 61 percent. The lodging industry also experienced growth in February 2015 and according to Smith Travel Research, Inc., room demand and room revenue increased by 6.4 and 4.9 percent respectively.