OTD and Industry Partners Attend ABA Marketplace 2018
Liz Fitzsimmons, Managing Director, TFA, and Rich Gilbert, Travel Trade Sales Manager, OTD, joined representatives from the Maryland tourism industry in attending the 2018 American Bus Association (ABA) Marketplace in Charlotte, NC. The ABA represents more than 1,000 motorcoach and tour companies in the U.S. and Canada, and their annual marketplace is the premier trade event for the industry. Bus and group tourism is an important revenue stream for Maryland, and the annual marketplace is a great opportunity for Maryland businesses and OTD to meet one-on-one with tour providers from across the nation. Previous ABA marketplaces have provided solid returns in booked tours, thanks in part to innovative programs like Maryland Made Easy, which was developed by Gilbert to provide packaged tour itineraries for group tour operators. Representatives from more than 50 Maryland partners were on hand to promote their destinations, attractions, hotels and dining facilities, and Gilbert expects strong bookings and activity in the weeks and months following ABA.
Pictured: Maryland tourism industry partners at the 2018 ABA Marketplace