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TFA Earns Impressive Numbers for FY16 Media Impact

TFA_Impressive_Press

Media outreach numbers for FY16 are here, and the results are impressive. Through its work with print, radio and television media outlets, OTD saw a growth from $9.5 million in ad equivalencey in FY2015 to more than $12.1 million in FY 2016, an increase of more than 28 percent. Numbers for TFA as a whole were just as impressive, as the division generated a total of nearly $23 million in ad equivalency while reaching more than 2.7 billion people.

In addition to the traditional ad equivalency, OTD’s measurement tool, detailed here, indicates the department’s PR strategies are reaching their intended audience. Measured for positive tonality, the collective score for TFA generated media stories garnered a 2.8 out of a possible 3.0, and outlet tier and geographic market data showed the stories were heavily carried in TFA’s targeted markets.

Pictured: NBC’s ‘Today ‘ stars Hoda Kotb and Jenna Bush Hager Celebrate “National Crab Meat Day” with crabcakes from Maryland’s Iron Rooster. This national television appearance was the direct result of efforts by OTD’s PR team.Watch the video here.