OTD’s Matthew Scales Leads Maryland PR Delegation to Toronto
As part of our continued efforts to expand Maryland’s international tourism footprint, OTD has been running a full court press to increase brand awareness in the lucrative Canadian market. As part of these efforts, Matthew Scales, Public Relations Specialist, OTD, helped organize a Canadian marketing mission to Toronto to meet with numerous publishers and writers. Scales was joined by representatives of Visit Baltimore and Visit Annapolis & Anne Arundel County. Special attention was paid to promoting Maryland’s Harriet Tubman and Underground Railroad tourism assets and their connection to Canada, with Canadian press representatives taking in a screening of the film “Harriet.”
Pictured, left to right: Susan Seifried, Destination Expert for International Media & Internal Communications, Visit Annapolis & Anne Arundel County; Jessie Walker, Public Relations Manager, Visit Baltimore; and Matthew Scales, Public Relations Specialist, OTD of the Maryland PR delegation meet with representatives of Reach Global.