Tourism Works For Maryland
Join us in creating a better life for all Marylanders through strong, sustainable local communities that welcome a diversity of explorers.
We inspire travel that drives community enhancement and economic development. Through innovation and partnerships, we share the stories of Maryland’s people and places, deliver world-class experiences, strengthen the industry, work to ensure all travelers feel welcome and preserve Maryland’s way of life and its natural places.
The Maryland Office of Tourism’s promotional campaigns run with interactive advertisements, broadcast and social media to drive multi-night leisure hotel stays and expand awareness of Maryland as a compelling destination with many things to do each season.
- “Welcome Home for the Holidays” campaign runs through December 2024 and the "You're Welcome" winter campaign runs January - February 2025 with an emphasis on overnight stays and holiday/winter experiences and deals.
- WorldPride 2025 - promotions will run this spring to encourage travelers to “come early and stay late in Maryland” for WorldPride in Washington D.C., which runs from May 23 to June 8, 2025. Maryland tourism industry businesses are encouraged to create incentives, deals, and multi-night accommodation packages before, during and after to be featured on VisitMaryland.org.
Tourism-related businesses are invited to offer packages, deals, discounts, incentives and specials. Download info/tips flyer here.
To upload your deals, log in to our SELF-ENTRY PORTAL.
OTD’s website attracts almost three million visitors annually. To ensure your business, event and/or deal is accessible to these travel decision-makers, claim or update your listings through the website’s self- entry portal. Please check your listing often to ensure that it capitalizes on thematic promotions and other OTD marketing activities.
SIGN IN DIRECTLY HERE to Submit / Edit Your listings Now
There are many ways to partner with the Maryland Office of Tourism in order to market your destination/attraction and to get the word out about your events and initiatives. Here are a few suggestions and contact information for our staff members who can help you.
An online presentation to industry stakeholders held on June 28, 2024.
LISTEN TO THE FULL RECORDING OF THE VIRTUAL VISIT
(60 min presentation and 30 min Q&A)
VIEW THE VIRTUAL VISIT POWERPOINT SLIDES (pdf)
READ THE VIRTUAL VISIT Q&A SUMMARY
- Hear about who we are, what and how we do what we do to entice travelers to visit Maryland
- Listen to highlights of our seasonal and themed advertising and social media campaigns along with our key and emerging initiatives (2024-2027).
- Learn about tools to promote your destination/attraction/business and ways to promote your events, package and initiatives.
NEED MORE INFO?
Contact Lisa Hansen Terhune at (410) 699-3711.
The Maryland Office of Tourism’s Great Chesapeake Bay Loop promotions and content utilized research findings about visitor interests, motivations and impact to build new and updated feature trip ideas and inspirations to attract travelers to the Bay.
By The Numbers
Tourism supports jobs for Marylanders and generates state and local taxes. Each household would need to pay an additional $1,027 in taxes to replace the tax revenue generated.
Fiscal Year 2025
Tourism Marketing and Development Plan
Fiscal Year 2025
Tourism Marketing and Development Plan
Investing in tourism marketing generates a significant economic impact for Maryland. Tourism businesses employ thousands and taxes generated by tourism spending equates to yearly savings for Maryland taxpayers.
Fiscal Year 2024
Tourism Development Board Annual Report
Fiscal Year 2024
Tourism Development Board Annual Report
The OTD annual report highlights the economic impact of Maryland’s tourism industry and provides highlights of the office's fiscal year successes.
Destination
Maryland Magazine
Destination
Maryland Magazine
Whether you're planning an epic road trip or seeking a hideaway to escape it all, the Destination Maryland Magazine includes everything you need to plan your trip.
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