Research Overview

The main objectives of the research unit include:

  • Provide benchmarks of the importance of the tourism, travel, leisure, hospitality and recreation industries to the state’s economy.
  • Track and analyze Maryland and U.S. visitor volume, trip trends and visitor profiles.
  • Assess the performance of the state’s tourism-related industries in order to benchmark Maryland against other states and the nation as a whole.
  • Track performance and measure the effectiveness of the Maryland Office of Tourism programs to ensure the highest return on the State’s investment.
  • Assist tourism industry partners and agencies on collaborative tourism research projects.
Please view Research Reports and Studies here.