Research Overview

The main objectives of the research unit include:

• Provide benchmarks of the importance of the tourism, travel, leisure, hospitality and recreation industries to the state’s economy.
• Track and analyze Maryland and U.S. visitor volume, trip trends and visitor profiles.
• Assess the performance of the state’s tourism-related industries in order to benchmark Maryland against other states and the nation as a whole.
• Track performance and measure the effectiveness of the Maryland Office of Tourism programs to ensure the highest return on the State’s investment.
• Assist tourism industry partners and agencies on collaborative tourism research projects.