Maryland Tourism Industry
Marketing

We raise awareness and interest in Maryland as a travel destination and focus the state’s marketing efforts on those consumers, time periods and markets that generate the highest return on investment.
Marketing & Advertising Overview
The marketing department of the Maryland Office of Tourism brings together Advertising, Public Relations, Digital Marketing, International travel, Group Tours and more. We work to create and implement strategies and programs that exploit market synergies to better leverage the marketing budgets of our travel and industry tourism partners.
To get involved and to learn how the Maryland Office of Tourism can best serve you, please contact the Office of Tourism, Brian Lawrence at [email protected]
The Maryland Office of Tourism also broadcasts an updated Maryland Minute radio spot each week on stations throughout the Baltimore and D.C. markets.
Advertising & Content Team



Fiscal Year 2024
Tourism Marketing and Development Plan
Fiscal Year 2024
Tourism Marketing and Development Plan

Investing in tourism marketing generates a significant economic impact for Maryland. Tourism businesses employ thousands and taxes generated by tourism spending equates to yearly savings for Maryland taxpayers.
Fiscal Year 2022
Tourism Development Board Annual Report
Fiscal Year 2022
Tourism Development Board Annual Report

This year’s annual report highlights the economic impact of Maryland’s tourism industry as outlined in the Economic Impact of Tourism in Maryland – Calendar Year 2020 Tourism Satellite Account report from Tourism Economics, a leading tourism industry research firm. They reported more than $11.6 billion in visitor spending and $1.7 billion in state and local taxes.
Destination
Maryland Magazine
Destination
Maryland Magazine

Whether you're planning an epic road trip or seeking a hideaway to escape it all, the Destination Maryland Magazine includes everything you need to plan your trip.
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Maryland Insights
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Maryland Insights
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