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MAryland Post-Campaign Awareness Study Cover
Maryland Post-Campaign Awareness Study

This report presents the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey based research was conducted after the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign, with the primary objective of measuring the trips to Maryland (between the spring and summer season of 2019) motivated by the campaign and estimating the  economic impact of this incremental travel to the state.

Maryland Pre-Campaign Awareness Study
Maryland Pre-Campaign Awareness Study

Review the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey‐based research was conducted before the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign.