Marketing Studies
This report presents the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey based research was conducted after the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign, with the primary objective of measuring the trips to Maryland (between the spring and summer season of 2019) motivated by the campaign and estimating the economic impact of this incremental travel to the state.
Review the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey‐based research was conducted before the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign.
Fiscal Year 2025
Tourism Marketing and Development Plan
Fiscal Year 2025
Tourism Marketing and Development Plan
Investing in tourism marketing generates a significant economic impact for Maryland. Tourism businesses employ thousands and taxes generated by tourism spending equates to yearly savings for Maryland taxpayers.
Fiscal Year 2023
Tourism Development Board Annual Report
Fiscal Year 2023
Tourism Development Board Annual Report
The OTD annual report highlights the economic impact of Maryland’s tourism industry and provides highlights of the office's fiscal year successes.