Marketing Studies

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MAryland Post-Campaign Awareness Study Cover
Maryland Post-Campaign Awareness Study

This report presents the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey based research was conducted after the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign, with the primary objective of measuring the trips to Maryland (between the spring and summer season of 2019) motivated by the campaign and estimating the  economic impact of this incremental travel to the state.

Maryland Pre-Campaign Awareness Study
Maryland Pre-Campaign Awareness Study

Review the findings of a study of American leisure travelers from key markets conducted by Destination Analysts on behalf of the Maryland Office of Tourism & Development and its agency, Marriner Marketing. This online survey‐based research was conducted before the commencement of the Maryland Office of Tourism & Development’s FY 2019 advertising campaign.

Fiscal Year 2022
Tourism Marketing and Development Plan

Fiscal Year 2022 Tourism Marketing and Development Plan

Investing in tourism marketing generates a significant economic impact for Maryland. Tourism businesses employ thousands and taxes generated by tourism spending equates to yearly savings for Maryland taxpayers.

Fiscal Year 2021
Tourism Development Board Annual Report

Fiscal Year 2021 TOURISM DEVELOPMENT BOARD ANNUAL REPORT

This year’s annual report highlights the economic impact of Maryland’s tourism industry as outlined in the Economic Impact of Tourism in Maryland – Calendar Year 2020 Tourism Satellite Account report from Tourism Economics, a leading tourism industry research firm. They reported more than $11.6 billion in visitor spending and $1.7 billion in state and local taxes.