International & Brand USA Opportunities


Opportunity: U.S. Travel Association’s IPW (International Pow Wow Show)

Description: IPW is the travel industry’s premier international marketplace and is the largest generator of American travel. The marketplace includes three days of intensive prescheduled business appointments with international tour operators, receptive operators and media from Maryland’s top feeder markets. At IPW, the Maryland, Virginia and Washington, D.C., booths are located together to create a unified “Capital Region USA” presence. CRUSA members share their leads with all Maryland suppliers.

Cost: Approximately $3,000 plus travel—includes booth space and registration.

Opportunity: Capital Region USA (CRUSA) programs

Description: The Capital Region USA (CRUSA) is a tourism alliance composed of and funded primarily by the Maryland Office of Tourism, the Virginia Tourism Corporation and Destination DC, with significant support from the Metropolitan Washington Airports Authority. CRUSA strives to increase visitation and economic impact to the Capital Region from selected international markets by implementing innovative marketing programs and public/private sector partnerships.

Cost: Varies by marketing program—includes trade shows, trade and press familiarization tours, co-op advertising opportunities, consumer shows, Web marketing programs and consumer promotions.

For More Information Contact: Scott Balyo | [email protected] | 540-450-7593

Opportunity: Tourism Center Canadian Marketing

Description: The Maryland Office of Tourism is partnering with the Tourism Center to increase exposure and visitation from Canada. There are available options for DMO and tourism partners as well.

Cost: Varies by marketing program. Contact Tourism Center for custom packages.

For More Information Contact: Manny Witt | [email protected] | 1-888-640-3925

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Maryland Insights - March 24, 2021 Tourism Industry Newsletter

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