Tourism Works For Maryland
Join us in creating a better life for all Marylanders through strong, sustainable local communities that welcome a diversity of explorers.
We inspire travel that drives community enhancement and economic development. Through innovation and partnerships, we share the stories of Maryland’s people and places, deliver world-class experiences, strengthen the industry, work to ensure all travelers feel welcome and preserve Maryland’s way of life and its natural places.
An online presentation to industry stakeholders held on June 28, 2024.
LISTEN TO THE FULL RECORDING OF THE VIRTUAL VISIT
(60 min presentation and 30 min Q&A)
VIEW THE VIRTUAL VISIT POWERPOINT SLIDES (pdf)
READ THE VIRTUAL VISIT Q&A SUMMARY
- Hear about who we are, what and how we do what we do to entice travelers to visit Maryland
- Listen to highlights of our seasonal and themed advertising and social media campaigns along with our key and emerging initiatives (2024-2027).
- Learn about tools to promote your destination/attraction/business and ways to promote your events, package and initiatives.
NEED MORE INFO?
Contact Lisa Hansen Terhune at (410) 699-3711.
The Maryland Office of Tourism’s promotional campaigns run with interactive advertisements, broadcast and social media to drive multi-night leisure hotel stays and expand awareness of Maryland as a compelling destination with many things to do each season.
- “You’re Welcome” Fall Campaign runs September - October
- “Welcome Home for the Holidays” Campaign runs November - December with a heavy emphasis on overnight stays during the holidays.
Tourism-related businesses are invited to offer package, deals, discounts, incentives and specials. Download flyer here.
To upload your deals, log in to our SELF-ENTRY PORTAL.
The Maryland Office of Tourism, National Park Service Chesapeake Gateways, Maryland State Parks, and tourism industry partners presented two General Marketing Update events on April 9 and 10 focused on Tourism’s 2024 Great Chesapeake Bay Loop marketing strategies.
OTD’s website attracts almost three million visitors annually. To ensure your business, event and/or deal is accessible to these travel decision-makers, claim or update your listings through the website’s self- entry portal. Please check your listing often to ensure that it capitalizes on thematic promotions and other OTD marketing activities.
SIGN IN DIRECTLY HERE to Submit / Edit Your listings Now
There are many ways to partner with the Maryland Office of Tourism in order to market your destination/attraction and to get the word out about your events and initiatives. Here are a few suggestions and contact information for our staff members who can help you.
By The Numbers
Tourism supports jobs for Marylanders and generates state and local taxes. Each household would need to pay an additional $1,027 in taxes to replace the tax revenue generated.
Fiscal Year 2025
Tourism Marketing and Development Plan
Fiscal Year 2025
Tourism Marketing and Development Plan
Investing in tourism marketing generates a significant economic impact for Maryland. Tourism businesses employ thousands and taxes generated by tourism spending equates to yearly savings for Maryland taxpayers.
Fiscal Year 2023
Tourism Development Board Annual Report
Fiscal Year 2023
Tourism Development Board Annual Report
The OTD annual report highlights the economic impact of Maryland’s tourism industry and provides highlights of the office's fiscal year successes.
Destination
Maryland Magazine
Destination
Maryland Magazine
Whether you're planning an epic road trip or seeking a hideaway to escape it all, the Destination Maryland Magazine includes everything you need to plan your trip.
Get the Official
Maryland Insights
Newsletter
Get the Official
Maryland Insights
Newsletter
Stay informed of what's happening in the tourism and travel industry by receiving our email newsletter. Subscribe below!