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Advertising & Marketing Opportunities

Print Advertising Opportunities

AAA World

The publication is mailed to all AAA members in the Philadelphia Metro,Harrisburg/Lancaster/York Metro and Washington, D.C. Metro (Northern Virginia, Suburban Maryland and D.C.) areas.

Issue Date: March/April 2014

Space Reservation: January 14, 2014

Materials Due: January 17, 2014

Web banner on AAAWorld.com, year-round reader service, distribution of brochures in AAA office and online events calendar. 3-6 Page Section inclusive of advertising and edit.

Circulation: 2,400,000

Cost to Participate:

  • $5,495 for a 1/3 page 4C
  • $2,995 for a 1/6 page 4C

Representative: Joe Fernandez | jfernandez@aaamidatlantic.com | 703-222-4102

America’s Best Vacations

Full color newspaper insert to run in CT, DC, MA, MD, NJ, NY, OH, PA, VA, WV.

Issue Date: March 2014

Space Reservation: February 3, 2014

Materials Due: February 17, 2014

All price points include 700,000 in print circulation as well as online impressions. Online impressions vary depending on commitment.

Circulation: 700,000

Cost to Participate:

  • $23,900 for a FP 4C
  • $14,900 for a 1/2 page 4C
  • $7,900 for a 1/4 page 4C
  • $4,975 for a 1/8 page 4C

Representative: Giles Roberts | groberts@collinsonmedia.com | 678-987-9905

Arrive Magazine

Exclusive onboard magazine for Amtrak’s business and leisure travelers throughout the Northeast Corridor. Minimum of a 4-page section consisting of advertising and “State Guide”.

Issue Date: May/June 2014

Space Reservation: March 19, 2014

Materials Due: March 21, 2014

Full distribution in each seatback on Amtrak trains in the Northeast.

Circulation: 200,000

Cost to Participate:

  • $5,000 for a FP 4C
  • $2,500 for a 1/2 page 4C
  • $1,250 for a 1/4 page 4

Representative: Matthew Chervin | Matt.chervin@mcmurry.com | 212-574-4389

Coastal Living

Multiple page, full-color dedicated Maryland section to run east of the Mississippi with print and online reader.

Issue Date: April 2014

Space Reservation: January 25, 2014

Materials Due: January 27, 2014

Multiple page, multi-state insert with edit. Includes online and print reader service form.

Circulation: 450,000

Cost to Participate:

    • $4,000 for a 1/6 page 4C

Representative: Susan Seifert | susanseifert@verizon.net | 410-377-3007

Food Network Magazine

Full-color, dedicated Maryland magazine insert to run in CT, DC, MA, MD, NY, OH, PA, VA and WV.

Issue Date: May 2014

Space Reservation: December 8, 2013

Materials Due: January 8, 2014

Dedicated Maryland insert with edit. Includes May reader service page in “A Taste for Travel” with header and 30 words of copy, three months on travel.foodnetmag.com (two photos, 300 words and URL) and FNM tweet.

Circulation: 390,000

Cost to Participate:

      • $2,300 for a 1/6 page

*Limit of six

Great Vacations Getaways

Full-color newspaper insert to run in greater mid-Atlantic, Boston to Atlanta and west to Ohio.

Issue Date: Spring 2014 (mid-April 2014)

Space Reservation: February 10, 2014

Materials Due: February 10, 2014

Direct link to DMO websites and strong coverage on mygreatvacationgetaways.com website for Maryland.

Circulation: 2,000,000

Cost to Participate:

      • $7,195 for a 1/6 page 4C
      • $3,695 for a 1/12 page 4

Representative: Ken Tabacca | Kent115@aol.com | 410-531-2924

Hearst Woman’s Group

Circulation concentrated in CT, DE, MD, MA, ME, NH, NJ, NY, PA, RI and VT.

Issue Date: May 2014

Space Reservation: February 14, 2014

Materials Due: February 21, 2014

Includes Reader Service Card. Section offered in the following publications: Country Living Magazine (Circ: 337,876), Good Housekeeping (Circ: 951,831), and Woman’s Day (Circ: 896,928).

Total Circulation: 2,186,635

Cost to Participate:

      • $37,982 for a FP 4C
      • $19,100 for a 1/2 page 4C
      • $12,741 for a 1/3 page 4C
      • $6,359 for a 1/6 page 4C

Representative: Nick Romano | njromano@optonline.net | 203-847-0448

Meredith Publications

Circulation concentrated in CT, DC, DE, MD, NJ, NY, PA, OH, VA and WV. Multiple page section consisting of advertising and editorial.

Issue Dates: May 2014 Issue

Space Reservation: January 10, 2014

Materials Due: January 10, 2014

Section offered in the following publications: Better Homes and Gardens (Circ: 1,581,400), Ladies Home Journal (Circ: 692,300), Family Circle (Circ: 1,152,300) (Circ: 287,900).

Total Circulation: 3,685,000

Cost to Participate:

      • $27,047.90 for a 1/3 page 4C
      • $11,922.25 for a 2 1/4” x 3” brochure 4C
      • $7,216.18 for a 2 1/4” x 2” ad 4C

Representative: Michael DeAnzeris III | miked@strategicmediasalesgroup.com | 518-580-4500

O, The Oprah Magazine

Circulation concentrated in CT, DC, DE, FL, GA, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV. Multi-page—multi-state travel section with reader response form.

Issue Date: May 2014

Space Reservation: January 24, 2014

Materials Due: January 31, 2014

Editorial Due: January 31, 2014

Circulation: 700,000

Cost to Participate:

          • $4,290 for 1/8 page 4-color with a maximum of 8 co-op partners

Representative: Julie Armstrong | jarmstrong@maddenmedia.com | 804-467-1464

Preservation Magazine

Multiple page section consisting of advertising and editorial. Delivered to members of the National Trust for Historic Preservation.

Issue Date: Spring 2014

Space Reservation: January 13, 2014

Materials Due: January 28, 2014

Circulation: 158,246

Cost to Participate:

          • $6,270 for a FP 4C, 120 words and 2 images
          • $4,600 for a 1/3 page 4C, 60 words and 1 image
          • $2,300 for a 1/6 page 4C, 45 words and 1 image

Representative: Susan Seifert | susanseifert@verizon.net | 410-377-3007

Southern Living

Multiple page Maryland section consisting of advertising and editorial runs in Mid-Atlantic Region (DC, DE, MD, NJ, NY, PA and VA).

Issue Dates: April and June 2014

Space Reservation: April – December 14, 2013 | June – January 13, 2014

Materials Due: April – December 20, 2013 | June – January 28, 2014

Includes reader service listing on Points South page, plus online listing with link on SLvacations.com.

Circulation: 365,000

Cost to Participate:

          • $5,100 for a 1/6 page 4C

Representative: Susan Seifert | susanseifert@verizon.net | 410-377-3007

Washington Post

One full page, 4-color Discover Maryland section ad in the Sunday Travel Section.

Issue Dates: April 13, 2014 | May 18, 2014 | June 15, 2014

Space Reservation Deadline: April 13: February 21 | May 18: March 28 | June 15:

Materials Due Date: April 13: February 28 | May 18: April 4 | June 15: May 2

1/2 page of editorial. 1/2 page of paid advertising.

Circulation: 780,849

Cost to Participate:

          • $3,162 for a 2 col x 4 1/4”

Limited to 6 participants 4C

Representative: Cheryl Wood | cheryl.wood@washpost.com | 202-815-6280

Weider History Group

Multipage section in each of the publications below. The rates cited are for an ad in all four publications.

Issue Dates: Civil War Times/America’s Civil War: July (on sale 5/6) | American History:
1864 Special Issue: On sale 7/1

Includes a spot in Heritage Travel and Lifestyle. Showcase page with BRC, MD advertorial spread will appear on Weider Heritage Travel landing page for six months and 300,000 impressions on historynet.com.

Cost to Participate:

          • $4,545 for a 2/3 page 4C
          • $3,750 for a 1/2 page 4C
          • $2,500 for a 1/3 page 4C
          • $1,250 for a 1/6 page 4C
Civil War Times and America’s Civil War

Editorial is concentrated more on the personalities and issues that caused the Civil War.

Civil War Times

Issue Date: June

Space Reservation: February 4, 2014

Materials Due: February 11, 2014

Circulation: 53,000

American History

General interest history magazine covering America and its history from the colonial times to the present.

Issue Date: June (on sale May 6th)

Space Reservation: February 4, 2014

Materials Due: February 11, 2014

Circulation: 53,000

1864 Special Interest Publication

Issue Date: On sale July 1st

Space Reservation: May 6, 2014

Materials Due: May 13, 2014

Circulation: 75,000

Representative: Richard Vincent | richard.vincent@weiderhistorygroup.com | 703-779-8388


Digital Advertising Opportunities

Millennial Media Mobile Ad Network

Geo-targeted mobile ad network placements will reach users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV on smartphones and tablets viewing content specific to Travel, Weather, Dining and Entertainment.

Flight Dates: May 1 – June 30, 2014

Space Reservation: March 31, 2014

Ad Sizes: 320×53 | 300×250 | 728×90 | 300×50 | 216×36

Cost to Participate:

          • Option 1: $10,000 for 45,000 Clicks
          • Option 2: $5,000 for 22,500 Clicks
          • Option 3: $2,500 for 11,250 Clicks

Representative: Brian Kurtzman | bkurtzman@millennialmedia.com | 443-844-3893

Priceline.com

Content targeting reaches users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV, searching travel information for Maryland and surrounding destinations.

Flight Dates: May 1 – June 30, 2014

Space Reservation: March 31, 2014

Ad Sizes: 728×90 | 160×600 | 300×250

Cost to Participate:

          • Option 1: $10,000 for 854,545 Impressions
          • Option 2: $5,000 for 427,273 Impressions
          • Option 3: $2,500 for 227,273 Impression

Representative: Robyn Augustine | robyn.augustine@priceline.com | 203-299-802

Tripadvisor.com

Content targeting reaches users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV, searching for travel information for Maryland and surrounding destinations.

Flight Dates: May 1 – June 30, 2014

Space Reservation: March 31, 2014

Ad Sizes: 728×90 | 160×600 | 300×250

Cost to Participate:

          • Option 1: $15,000 for 877,709 Impressions
          • Option 2: $10,000 for 438,854 Impressions
          • Option 3: $5,000 for 292,570 Impressions
          • Option 4: $1,000 for 61,765 Impression

Representative: Mark Preston | mpreston@tripadvisor.com | 617-795-7951

WashingtonPost.com

Geo-targeted rotating banners throughout washingtonpost.com. Roadblock of Lifestyle section with half-page.

Flight Dates: May or June 2014

Campaign Length: 4 Weeks

Cost to Participate:

          • Option 1: $5,000 for 525,000 Impressions (run of site 1/2 page ad and expanding leaderboards, tile and text on splash page)
          • Option 2: $3,500 for 367,000 Impressions (run of site expanding leaderboards, tile and text on splash page)
          • Option 3: $2,000 for 210,000 Impressions (run of site expanding leaderboards, tile and text on splash page)

Representative: Laurie Diamond | laurie.diamond@washpost.com | 202-334-9852


Trade Advertising Opportunities

Groups Today

4-color ad space in May 2014, July 2014, and September 2014 issues – size determined by number of participants.

Each Participant Receives:

              • Social spotlight
              • Editorial in What’s New section
              • Itinerary posting on groupstoday.com
              • eNews editorial
              • Custom web page on groupstoday.com
              • Extended exposure in the digital edition of the magazine

Space Reservation: May: February 14, 2014 | July: April 11, 2014 | September: June 13, 2014

Materials Due: May: February 28, 2014 | July: April 25, 2014 | September: June 27, 2014

Cost to Participate:

              • Total cost for the 3 issue co-op, option 1 or 2 = $1,485/each participate

Representative: Tim Compton | tim@serendipitymediallc.com | 866-252-7108

Group Tour Magazine

Ad space with Maryland edit in every issue in February, May and August 2014 issues. In-Book Features Premier placement with Maryland edit in every issue Leads delivered after each issue (1 lead converted = an average of 46 people per visit) 4x advertisers get guaranteed editorial in one of the issue. Inclusion in the Digital Edition of each issue with bonus circulation of over 2,500 inbound international tour operators.

On grouptourmagazine.com:

              • 1x and 2x insertions includes a listing on the Maryland suppliers page (Company name, address, phone)
              • 4x insertions feature the advertiser with a full extended profile on the Maryland suppliers page (pictures, 75 word description, group policies, website link, email address, Google map)
              • 4x advertisers get guaranteed online editorial coverage

Deadlines:

Space reservation: September 1, 2014

Materials due: September 15, 2014

Cost to Participate:

              • 1/12 page 4C
              • $724 per (2x) or $615 per (4x)
              • 1/6 page 4C
              • $1,526 per (1x), $1,373 per (2x) or $1,221 per (4x)
              • 1/4 page 4C
              • $2,525 per (1x), $2,273 per (2x) or $2,020 per (4x)

Representative: Greg Jones | greg@goxmedia.com | 859-273-6464


Sales Cooperative Opportunities

Marketing Target: Group Leaders

Opportunity: GLAMER marketing partnership

Description: OTD coordinates a “Team” approach for Group Leaders of America. GLAMER shows are one-day trade shows held in various cities and last about two hours. Each marketplace may attract between 75–200 group leaders who plan trips for their association, club and/or travel group. Each team member has representation at 12–15 shows via brochure distribution. Each participating partner must pay for and must staff one show, agreeing to market Maryland and the other partners. All partners receive a complete mailing list from each show along with information on the types of tours planned by these group leaders.

Cost: Approximately $500 and travel expenses associated with one trade show. Booth space is assigned on a first-come basis, and rates are negotiated with GLAMER.

Marketing Target: Group Leaders

Opportunity: Pennsylvania Bus Association (PBA), Maryland Aisle

Description: All Maryland booths are located in one aisle. We will unify the Maryland area with banners and aisle carpet.

Cost: Individual booth space and travel.

Marketing Target: Group Leaders

Opportunity: Trade Show Booth co-ops

Description: Maryland purchases booth space in trade shows that offer exposure to group leaders and tour operators in OTD’s target markets. You can share in that booth space at a reduced cost. All booth partners must agree to promote the State as well as their own product. Potential shows include Travel Expo-New York, the Greater New Jersey Motorcoach Association (GNJMA), and others.

Cost: Varies ($250–$535 plus travel)

Marketing Target: Tour Operator

Opportunity: Maryland on the Road Enterprise (MORE)

Description: Five-day sales blitz targeting motorcoach operators, tour operators and travel planners in a specific region.

Cost: $1,250 (includes airfare, transportation and four nights’ lodging)

Marketing Target: Tour Operator

Opportunity: Mini-Maryland on the Road Enterprise (Mini-MORE)

Description: Three-day sales blitz targeting motorcoach operators, tour operators and travel planners close to Maryland. Includes approximately 18 prescheduled sales calls with operators who have the potential for day trips and overnight stays in Maryland.

Cost: $625 (includes executive motorcoach transportation and two nights’ lodging)

For More Information Contact: Rich Gilbert | rgilbert@visitmaryland.org | 410-767-6288


Advertising on OTD products


Partnership Development Programs/Opportunities & Calendar


Co-op Advertising & Calendar