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Advertising & Marketing Opportunities

OTD Cooperative Advertising Tool Kit

Download the 2019 Maryland Office of Tourism Cooperative Advertising Tool Kit here.

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OTD Marketing Checklist

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OTD Spring Media Plan

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Co-op Advertising & Calendar

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2019 Media Kit

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Print Advertising Opportunities

If interested in advertising in the following print outlets, please contact Brian Lawrence (brian.lawrence@maryland.gov) in the Maryland Office of Tourism or Anne Wineholt (annew@marriner.com) at Marriner Marketing Communications

AAA World

The publication is mailed to all AAA members in the Philadelphia Metro,Harrisburg/Lancaster/York Metro and Washington, D.C. Metro (Northern Virginia, Suburban Maryland and D.C.) areas.

Web banner on AAAWorld.com, year-round reader service, distribution of brochures in AAA office and online events calendar. 3-6 Page Section inclusive of advertising and edit.

Circulation: 2,400,000

Hearst Woman’s Group

Circulation concentrated in CT, DE, MD, MA, ME, NH, NJ, NY, PA, RI and VT.

Includes Reader Service Card. Section offered in the following publications: Country Living Magazine (Circ: 337,876), Good Housekeeping (Circ: 951,831), and Woman’s Day (Circ: 896,928).

Total Circulation: 2,186,635

Meredith Publications

Circulation concentrated in CT, DC, DE, MD, NJ, NY, PA, OH, VA and WV. Multiple page section consisting of advertising and editorial.

Section offered in the following publications: Better Homes and Gardens (Circ: 1,581,400), Ladies Home Journal (Circ: 692,300), Family Circle (Circ: 1,152,300) (Circ: 287,900).

Total Circulation: 3,685,000

O, The Oprah Magazine

Circulation concentrated in CT, DC, DE, FL, GA, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV. Multi-page—multi-state travel section with reader response form.

Circulation: 700,000

Preservation Magazine

Multiple page section consisting of advertising and editorial. Delivered to members of the National Trust for Historic Preservation.

Circulation: 158,246

Southern Living

Multiple page Maryland section consisting of advertising and editorial runs in Mid-Atlantic Region (DC, DE, MD, NJ, NY, PA and VA).

Includes reader service listing on Points South page, plus online listing with link on SLvacations.com.

Circulation: 365,000

Washington Post

One full page, 4-color Discover Maryland section ad in the Sunday Travel Section.

1/2 page of editorial. 1/2 page of paid advertising.

Circulation: 780,849

Limited to 6 participants 4C


Digital Advertising Opportunities

If interested in advertising in the following  digital outlets, please contact Brian Lawrence (brian.lawrence@maryland.gov) in the Maryland Office of Tourism or Anne Wineholt (annew@marriner.com) at Marriner Marketing Communications

Millennial Media Mobile Ad Network

Geo-targeted mobile ad network placements will reach users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV on smartphones and tablets viewing content specific to Travel, Weather, Dining and Entertainment.

Ad Sizes: 320×53 | 300×250 | 728×90 | 300×50 | 216×36

Priceline.com

Content targeting reaches users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV, searching travel information for Maryland and surrounding destinations.

Ad Sizes: 728×90 | 160×600 | 300×250

Tripadvisor.com

Content targeting reaches users in CT, DC, MA, MD, NY, OH, PA, RI, VA and WV, searching for travel information for Maryland and surrounding destinations.

Ad Sizes: 728×90 | 160×600 | 300×250

WashingtonPost.com

Geo-targeted rotating banners throughout washingtonpost.com. Roadblock of Lifestyle section with half-page.

Campaign Length: 4 Weeks


Sales Cooperative Opportunities

Marketing Target: Group Leaders

Opportunity: GLAMER marketing partnership

Description: OTD coordinates a “Team” approach for Group Leaders of America. GLAMER shows are one-day trade shows held in various cities and last about two hours. Each marketplace may attract between 75–200 group leaders who plan trips for their association, club and/or travel group. Each team member has representation at 12–15 shows via brochure distribution. Each participating partner must pay for and must staff one show, agreeing to market Maryland and the other partners. All partners receive a complete mailing list from each show along with information on the types of tours planned by these group leaders.

Cost: Approximately $500 and travel expenses associated with one trade show. Booth space is assigned on a first-come basis, and rates are negotiated with GLAMER.

Marketing Target: Group Leaders

Opportunity: Pennsylvania Bus Association (PBA), Maryland Aisle

Description: All Maryland booths are located in one aisle. We will unify the Maryland area with banners and aisle carpet.

Cost: Individual booth space and travel.

Marketing Target: Group Leaders

Opportunity: Trade Show Booth co-ops

Description: Maryland purchases booth space in trade shows that offer exposure to group leaders and tour operators in OTD’s target markets. You can share in that booth space at a reduced cost. All booth partners must agree to promote the State as well as their own product. Potential shows include Travel Expo-New York, the Greater New Jersey Motorcoach Association (GNJMA), and others.

Cost: Varies ($250–$535 plus travel)

Marketing Target: Tour Operator

Opportunity: Maryland on the Road Enterprise (MORE)

Description: Five-day sales blitz targeting motorcoach operators, tour operators and travel planners in a specific region.

Cost: $1,250 (includes airfare, transportation and four nights’ lodging)

Marketing Target: Tour Operator

Opportunity: Mini-Maryland on the Road Enterprise (Mini-MORE)

Description: Three-day sales blitz targeting motorcoach operators, tour operators and travel planners close to Maryland. Includes approximately 18 prescheduled sales calls with operators who have the potential for day trips and overnight stays in Maryland.

Cost: $625 (includes executive motorcoach transportation and two nights’ lodging)

For More Information Contact: Rich Gilbert | rgilbert@visitmaryland.org | 410-767-6288