The March Tourism Monitor is Here
Findings from the latest Tourism Monitor show an increase of 7.3 percent in adjusted tourism sales tax revenues during the first eight months of the 2015 Fiscal Year. OTD’s marketing with advertising and public relations efforts are also up significantly from Fiscal Year 2014. Electronic requests for travel kits and broadcast leads were both up 33 and 14 percent respectively. Maryland welcome centers saw an 8 percent increase in visitation and media placements generated close to $8.1 million in advertising value. The state’s gaming revenue and employment in the leisure and hospitality sector also grew by 24 and 2 percent respectively.