2021 OTD Marketing & Development Plan is Now Available
OTD’s FY 2021 Marketing & Development Plan is now available, and as you may have expected, things are a little different. Typically, the plan is based on numbers generated in the prior fiscal year, but COVID-19 has drastically altered the landscape of Maryland’s tourism industry. The good news is that, prior to the outbreak of the pandemic, Fiscal Year 2020’s numbers were increasing over Fiscal Year 2019, and our research shows that travelers are ready to go, though their travel choices will likely be different. People will likely plan vacations closer to home, and that’s good news to Maryland, which is located within a 200-mile drive of some of the largest population centers in the nation. Take a look at the full plan which looks to capitalize on these likely trends at the link below.