Brand USA Hosts MegaFAM in Maryland
The official United States marketing organization, Brand USA, in partnership with American Airlines and British Airways, brought BrandUSA MegaFAM “Mid-Atlantic Memories, Hotspots and History” to Maryland May 11-13. Sixteen tour operators from the UK and Ireland were hosted in Frederick, Baltimore, and National Harbor. The Mid-Atlantic Memories itinerary was one of seven media tours sponsored in part by Brand USA across the nation. After the tour, attendees convened in Scottsdale, AZ, with media representatives who had traveled to other Brand USA destinations to compare notes and devise strategies to better promote each destination. For information on the MegaFAM and to keep track of future Brand USA promotional partnerships and opportunities, follow this link to the Brand USA website.