Major Changes Coming to Instagram API
Instagram is launching a wave of API changes intended to protect user privacy, and these changes will have a big impact on how DMOs use the platform. Changes will be introduced over a two-year period beginning December 11, with major takeaways being a restriction on the number of #hashtags that may be queried; requirements for an Instagram business account linked to a Facebook page; username and location metadata no longer provided; and the end of location-based searches. For DMOs using a third-party social media service, contact your provider on the best strategy to proceed, and for DMOs handling their own accounts, make sure to create an Instagram business profile. For a full rundown of planned changes, follow this link.