Maryland Office of Tourism New Promotional Campaign Engages All Five Senses
The scent of Old Bay dusted steamed crabs. The roar of a home run celebration at Camden Yards. The image of Deep Creek Lake sparkling in the sun. The sensation of Ocean City sand between your toes. The irresistible flavor of a Smith Island Cake.
“The sheer diversity and volume of natural beauty, geography, culinary delights, outdoor recreation, arts venues, shopping and authentic personalities found in Maryland offer visitor experiences that stimulate every sense,” said Bill Pencek, Acting Assistant Secretary, Division of Tourism, Film and the Arts.
The campaign, created in partnership with the Office of Tourism’s advertising agency, Siquis, features fast-paced edits of Maryland tourism-related sights and music composed and performed by local musicians. The ads will run on television in Baltimore, Pittsburgh, Philadelphia, and Washington D.C.; and print and digital versions will run in outlets within 400 miles of the state’s borders through the end of June.
The state has also launched a new website, emphasizing stunning visuals from around the state and offering new ways to help visitors plan their trips and navigate through Maryland’s many attractions once they have arrived.