OTD Promoting “Open for Time Travelers” this Summer
OTD will announce the “Open for Time Travelers” web page to consumers in an article on “Travel through History as you Travel across Maryland” in the June 12 issue of Visit Maryland Now. This page was created as a catalyst to launch the new Antietam Campaign Byway video. The page links consumers to six buckets of content to drive them to specific trip ideas – Freedom Fighters (Underground Railroad/ Network to Freedom), “The Star-Spangled Banner,” Civil War Trails, Scenic Byways, Watermen’s Heritage Tours and the National Folk Festival. OTD will then continue to promote the page, along with related videos, via newsletters and social media throughout the summer around relevant tie-ins and events (ie, Flag Day (6/14), July 4, Defender’s Day (9/12), Frederick Douglass escape (9/3), Harriet Tubman’s self-liberation (9/17), etc). We would like all DMOs and partners connected to the Antietam Campaign Byway, or any of the related content linked to the web page, to link and leverage with your social media and public relations to increase awareness of the web page, the videos, and all of the fun things to see and do in Maryland related to our “History.” Contact Leslie Troy, or anyone on OTD’s PR team, for detailed information on the PR and social media strategy.