OTD Takes Home ADDY Gold
The American Advertising Federation of Baltimore (AAFB) held its annual awards gala on March 5 at Port Discovery in downtown Baltimore. The awards, known as the ADDYs, are given for excellence in advertising, design and promotion. OTD was the winner of a Gold ADDY for its “Open For It” campaign, launched in the spring of 2019. The category– Consumer Integrated Campaign– recognizes a regional/national ad campaign using more than one medium that appears in multiple markets. “Open For It” was recognized for its TV broadcast spots, print and digital ads, affiliated website landing pages, and print collateral elements. The campaign will now compete for the ADDYs at the regional level.