OTD’s Canadian Media Outreach Paying Dividends
OTD’s PR team hosted a group of Canadian journalists and media professionals for a September FAM tour of Maryland, and the Canadian press is still raving about their trip to the Old Line State. In November, the Toronto Sun published “Maryland is Hip and Historic” by Kevin Hann, a reporter and editor who was on the September tour. Highlights from Hann’s story include glowing reviews of Oriole Park at Camden Yards, the American Visionary Arts Museum, and other Baltimore landmarks; a journey along Maryland’s Historic National Road scenic byway; stops at Antietam National Battlefield, Hagerstown and Frederick; and glowing praise of Maryland’s impressive food scene. Since running in the Toronto Sun, a paper with a circulation of more than 310,000 readers and a significant online presence, the story has been picked up by Canoe.com and the Vancouver Sun with a print circulation of more than 130,000 and an impressive online footprint.
“Focusing on the Canadian market is a natural extension of both our international marketing efforts, and our domestic push into the New York and Pittsburgh markets,” says Leslie Troy, Communications Manager, OTD, “And we’ve gotten an incredible response from the Canadian press, not just in participation in our FAM tour, but in the universally glowing impressions they’ve had on their visit to Maryland. We expect more growth from the seeds already planted, and look forward to continued growth in our Canadian media footprint.”
Pictured: OTD staff and Canadian journalists attend an Orioles game in Baltimore during September FAM tour.