The Maryland Tourism Monitor is Here
The latest Maryland Tourism Monitor, with data through April 2018, shows strong growth in Maryland’s social media programs with a year-over-year increase of 18 percent in social media followers and a 19.8 percent increase in digital referrals to industry partners. These gains correspond with a 13.9 percent growth in welcome center visitation. Tax revenue from tourism categories has continued to outperform all other sales tax collections with a 1.9 percent rise year-over-year, compared to 1.5 percent in other categories. To read the full monitor, follow this link.