John Wilkes Booth Civil War Trail Rebranding
Civil War Trails, Inc. and the Maryland Office of Tourism recently completed a major update to the popular John Wilkes Booth Civil War Trail. The map guide and 12 of the interpretive signs along the driving route were revised to use the new tagline “Chasing Lincoln’s Assassin.” The signs and map guide received updated content, and new wayfinding details have been installed – all aimed at improving the guest experience. The rebranding focuses the storyline from the perspectives of the Union and the re-unification and reformation work that President Lincoln faced following the Civil War. The current tourism focus on the drive market is delivering a strong return on investment for Civil War Trails and other thematic drive products.
The new brochure is available at www.civilwartrails.org, and bulk requests can be placed with Brandon Chan ([email protected]). For more information about Civil War Trails contact Drew Gruber ([email protected]) or Anne Kyle ([email protected]).