MATPRA Holds Virtual Road Trip
Mid-Atlantic Public Relations Tourism Alliance (MATPRA) held its Virtual Road Trip October 19-23. The week-long virtual event included a group press release that highlighted an itinerary from each destination that was included on matpra.org and social media channels. Additionally, each MATPRA member was paired with two media writers, to help publicize each destination and keep them top-of-mind.
Hilary Dailey, Tourism Program Specialist for Calvert County stated, “Our (virtual media matchmaking) went great! I invited speakers from a couple of our sites on each Zoom call and everyone on the meeting, including the writers, had so much fun and learned a lot. Great all around, thanks to MATPRA for coordinating it!”