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Product Development

Continually expanding and improving the visitor experience portfolio is a keystone to ensuring sustainable competitive advantage in the marketplace. Understanding the state’s broad variety of assets, ever-changing consumer needs and the impact of technology, the Product Development team works with local stakeholders, jurisdictional tourism offices, government agencies and community organizations to link and leverage resources to increase visitor length of stay and visitor spending. As new products near completion of the development phase, the Product Development team engages OTD’s Marketing/Advertising and Travel Trade Sales staff to market new and enhanced visitor experiences to consumers.