Research Overview The main objectives of the research unit include: Provide benchmarks of the importance of the tourism, travel, leisure, hospitality and recreation industries to the state’s economy. Track and analyze Maryland and U.S. visitor volume, trip trends and visitor profiles. Assess the performance of the state’s tourism-related industries in order to benchmark Maryland against other states and the nation as a whole. Track performance and measure the effectiveness of the Maryland Office of Tourism[...]
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Symphony Dashboard - Maryland currently contains the categories below: Air Passengers Economic Impact study Economic and Labor Market Global City Travel International State Travel Lodging Performance Tax Revenues Visitor Insights These web-based reports combine multiple data sources in an easy-to-use format for organizations to share with internal and external stakeholders. The key benefit of this service is a centralized database to increase productivity, provide important insight and assessment to help make decisions around marketing and[...]